Tropicana - Facebook
Pass the Juice Concept
Pass the Juice Concept
Design: Orion Kinkaid
Copy: Curtis Green
As every orange is squeezedinto each bottle of Tropicana Pure Premium, things get a little juicier. And,like a good story, it’s clear that each bottle just wouldn’t be the samewithout all of its juicy components – 16 of them to be exact.
A story will begin on theTropicana Facebook page that includes a mention of the product. The first userto click on the story will earn the right to add the next line. Then, they’llchoose one friend to pass the story to, who will then repeat the process. Thestory will end when 16 users (the number of oranges in a Pure Premium bottle)have added to it, with an end result that proves the juiciest stories startwith the best tasting juice.
Additionally, the storiescould be turned into into videos and give credit to everyone who contributedfor even fresher Tropicana content. The videos could pull Facebook picturesfrom the contributing users’ profiles and be posted on an independent YouTubechannel.
A story will begin on theTropicana Facebook page that includes a mention of the product. The first userto click on the story will earn the right to add the next line. Then, they’llchoose one friend to pass the story to, who will then repeat the process. Thestory will end when 16 users (the number of oranges in a Pure Premium bottle)have added to it, with an end result that proves the juiciest stories startwith the best tasting juice.
Additionally, the storiescould be turned into into videos and give credit to everyone who contributedfor even fresher Tropicana content. The videos could pull Facebook picturesfrom the contributing users’ profiles and be posted on an independent YouTubechannel.
