Reloading the Firearms Experience for the World’s Foremost Outfitter
Insight:
Shopping for a firearm can be an intimidating and frustrating experience, whether you’re a novice or a pro. And while Cabela’s has long been a leader in firearms sales and education, the in-store experience has suffered from overcrowded spaces, long wait times, inaccessibility to Cabela’s staff, and an atmosphere that catered to a narrow portion of their evolving firearm customers.
Challenge:
How can we merge the strengths of digital and physical retail to re-establish Cabela’s as the world’s best firearms destination?
Solution:
Cabela’s Gun Hub is an immersive, all-inclusive firearms experience. A large touchscreen invites in-store customers to explore a complete collection of products based on everything from the user’s interests to their hand-size. Comparison tools help users understand which products are best for their needs an a newly integrated queuing system connects customers directly with Cabela’s staff. Partnerships with Cool Fire and Mantis X technologies give users a chance to try out their preferred firearms right there in the store.
